In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years.
About The Growth Genius
From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in driving the brand’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her experience to build the ALTBalaji brand at a global level.
Before joining ALTBalaji, Divya worked with ZEE5 where she conceptualized and developed the brand 'ZEE5' and 'ZEE5 Originals' and launched the platform and multiple original shows on it.
So, let us join today’s Growth Genius, Divya Dixit, and Kaushal Thakkar, Host - Founder & Managing Director of Infidigit as they talk about the secret sauce behind ALTBalaji’s success in India and on an international level.
Genius, Divya Dixit
Host, Kaushal Thakkar