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17Episodes
Category: Business:Marketing

Presenting an insight-driven digital marketing podcast to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more.

Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand.
Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges.

Explore new strategies and combine them with your own learnings to create a growth story for yourself.
Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.

How ALTBalaji Became One of The Most Popular OTT Platforms in India? - Divya Dixit | Ep. 17

December 23, 2020

In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years. 

 

About The Growth Genius

 

From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in driving the brand’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her experience to build the ALTBalaji brand at a global level. 

 

Before joining ALTBalaji, Divya worked with ZEE5 where she conceptualized and developed the brand 'ZEE5' and 'ZEE5 Originals' and launched the platform and multiple original shows on it. 

 

So, let us join today’s Growth Genius, Divya Dixit, and Kaushal Thakkar, Host - Founder & Managing Director of Infidigit as they talk about the secret sauce behind ALTBalaji’s success in India and on an international level.

Genius, Divya Dixit 

 

LinkedIn: https://www.linkedin.com/in/divya-dixit-41673a3/

Instagram: simplyd_com

Facebook: https://www.facebook.com/divya.dixit.1238

Twitter: https://twitter.com/dxtdvy?s=08

 

Host, Kaushal Thakkar

 

Linkedin: https://www.linkedin.com/in/kaushalthakkar/